SD District 3 Multimedia
SD District 3 Multimedia
My Role
Multimedia Fellow
Organization
Office of District 3 Supervisor Terra Lawson-Remer, San Diego County Board of Supervisors
Timeline
August 2022 - August 2023
Focus
· Government communications
· Content Creation
· Constituent outreach
Organization
San Diego County,
Public Health Services
Scope
·5 trainings
· 8 PHS branches
· 812 total staff
Focus
· Racial equity
· Workforce development
· Community health
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Overview
As a Fellow and Communications Designer for Supervisor Terra Lawson-Remer’s office, I supported public-facing communications serving more than 140,000 constituents across San Diego County’s Third District.
Working across digital, print, and community outreach channels, I translated policy initiatives, public services, and community programs into accessible, engaging communications that informed residents and strengthened public engagement.
My work included newsletter design, social media content, event promotions, informational materials, and visual assets supporting county initiatives, constituent services, and community events.
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Email Communications
Designed and produced constituent newsletters highlighting policy initiatives, community resources, upcoming events, and district updates.
Impact
Supported communications reaching 142,457 subscribers
Contributed to growth of more than 8,000 new subscribers
Helped maintain regular engagement between constituents and local government
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Community Outreach Materials
Designed flyers, event promotions, informational handouts, and campaign materials used to connect residents with public services and community programs. These materials supported both in-person outreach and digital distribution.
Event Communications
Developed promotional materials supporting district events, community forums, town halls, and public engagement initiatives.
The goal was to create approachable, informative materials that encouraged participation from diverse community audiences.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
SD District 3 Multimedia
SD District 3 Multimedia
My Role
Multimedia Fellow
Organization
Office of District 3 Supervisor Terra Lawson-Remer, San Diego County Board of Supervisors
Timeline
August 2022 - August 2023
Focus
· Government communications
· Content Creation
· Constituent outreach
Organization
San Diego County,
Public Health Services
Scope
·5 trainings
· 8 PHS branches
· 812 total staff
Focus
· Racial equity
· Workforce development
· Community health
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Overview
As a Fellow and Communications Designer for Supervisor Terra Lawson-Remer’s office, I supported public-facing communications serving more than 140,000 constituents across San Diego County’s Third District.
Working across digital, print, and community outreach channels, I translated policy initiatives, public services, and community programs into accessible, engaging communications that informed residents and strengthened public engagement.
My work included newsletter design, social media content, event promotions, informational materials, and visual assets supporting county initiatives, constituent services, and community events.
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Email Communications
Designed and produced constituent newsletters highlighting policy initiatives, community resources, upcoming events, and district updates.
Impact
Supported communications reaching 142,457 subscribers
Contributed to growth of more than 8,000 new subscribers
Helped maintain regular engagement between constituents and local government
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Community Outreach Materials
Designed flyers, event promotions, informational handouts, and campaign materials used to connect residents with public services and community programs. These materials supported both in-person outreach and digital distribution.
Event Communications
Developed promotional materials supporting district events, community forums, town halls, and public engagement initiatives.
The goal was to create approachable, informative materials that encouraged participation from diverse community audiences.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
SD District 3 Multimedia
SD District 3 Multimedia
My Role
Multimedia Fellow
Organization
Office of District 3 Supervisor Terra Lawson-Remer, San Diego County Board of Supervisors
Timeline
August 2022 - August 2023
Focus
· Government communications
· Content Creation
· Constituent outreach
Organization
San Diego County,
Public Health Services
Scope
·5 trainings
· 8 PHS branches
· 812 total staff
Focus
· Racial equity
· Workforce development
· Community health
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Overview
As a Fellow and Communications Designer for Supervisor Terra Lawson-Remer’s office, I supported public-facing communications serving more than 140,000 constituents across San Diego County’s Third District.
Working across digital, print, and community outreach channels, I translated policy initiatives, public services, and community programs into accessible, engaging communications that informed residents and strengthened public engagement.
My work included newsletter design, social media content, event promotions, informational materials, and visual assets supporting county initiatives, constituent services, and community events.
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Email Communications
Designed and produced constituent newsletters highlighting policy initiatives, community resources, upcoming events, and district updates.
Impact
Supported communications reaching 142,457 subscribers
Contributed to growth of more than 8,000 new subscribers
Helped maintain regular engagement between constituents and local government
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Community Outreach Materials
Designed flyers, event promotions, informational handouts, and campaign materials used to connect residents with public services and community programs. These materials supported both in-person outreach and digital distribution.
Event Communications
Developed promotional materials supporting district events, community forums, town halls, and public engagement initiatives.
The goal was to create approachable, informative materials that encouraged participation from diverse community audiences.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
SD District 3 Multimedia
SD District 3 Multimedia
My Role
Multimedia Fellow
Organization
Office of District 3 Supervisor Terra Lawson-Remer, San Diego County Board of Supervisors
Timeline
August 2022 - August 2023
Focus
· Government communications
· Content Creation
· Constituent outreach
Organization
San Diego County,
Public Health Services
Scope
·5 trainings
· 8 PHS branches
· 812 total staff
Focus
· Racial equity
· Workforce development
· Community health
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Overview
As a Fellow and Communications Designer for Supervisor Terra Lawson-Remer’s office, I supported public-facing communications serving more than 140,000 constituents across San Diego County’s Third District.
Working across digital, print, and community outreach channels, I translated policy initiatives, public services, and community programs into accessible, engaging communications that informed residents and strengthened public engagement.
My work included newsletter design, social media content, event promotions, informational materials, and visual assets supporting county initiatives, constituent services, and community events.
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
The Challenge
Local government communications face a unique challenge: translating complex policy issues, public services, and community initiatives into information that residents can quickly understand and act on.
The District 3 office needed to communicate with a diverse audience across multiple channels while maintaining consistency, accessibility, and public trust. Communications needed to support both immediate community needs and long-term civic engagement goals.
Key objectives included:
Increase awareness of county programs and services
Support community participation in events and initiatives
Maintain a consistent visual identity across communication channels
Present complex information in an approachable and accessible format
Strengthen connections between residents and local government
Communications Strategy
My approach focused on making government information more accessible, engaging, and actionable.
Simplifying Complex Information Government programs, policy initiatives, and public services often contain large amounts of information. Visual hierarchy, clear messaging, and thoughtful design helped transform complex topics into content residents could easily navigate.
Creating Consistency Across Channels Residents encountered District communications through newsletters, social media, event materials, and printed collateral. Establishing consistent visual systems helped strengthen recognition and trust across every touchpoint.
Designing for Community Engagement Every communication was designed with action in mind—whether encouraging residents to attend an event, access a service, learn about a policy initiative, or connect with county resources.
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Deliverables
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Email Communications
Designed and produced constituent newsletters highlighting policy initiatives, community resources, upcoming events, and district updates.
Impact
Supported communications reaching 142,457 subscribers
Contributed to growth of more than 8,000 new subscribers
Helped maintain regular engagement between constituents and local government
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Social Media Content
Created graphics and visual content supporting public awareness campaigns, district initiatives, community events, and constituent engagement.
Content was adapted for platform-specific requirements while maintaining a cohesive visual identity.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Community Outreach Materials
Designed flyers, event promotions, informational handouts, and campaign materials used to connect residents with public services and community programs. These materials supported both in-person outreach and digital distribution.
Event Communications
Developed promotional materials supporting district events, community forums, town halls, and public engagement initiatives.
The goal was to create approachable, informative materials that encouraged participation from diverse community audiences.
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
This work contributed to a communications ecosystem serving more than 140,000 residents throughout San Diego County's Third District.
Key outcomes included:
Supported communications reaching 142,457 newsletter subscribers
Helped grow audience engagement through the addition of 8,000+ new subscribers
Produced communications across digital and print channels
Supported public awareness of county services, events, and initiatives
Maintained consistent visual communication across multiple platforms
Outcomes
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.
Reflection
This experience strengthened my ability to communicate complex information to diverse audiences while balancing clarity, accessibility, and engagement.
Working within local government reinforced the importance of audience-centered communication and demonstrated how thoughtful design can improve public understanding, increase participation, and make civic information more accessible.
The project also expanded my experience working across communication systems rather than individual deliverables: considering how newsletters, social media, print materials, and community outreach work together to support a broader public engagement strategy.